Commercial building painting is included in every commercial building management budget. A well-executed color scheme will attract customers from the target market niche. A well-maintained commercial building that is an asset to its neighborhood will also help deter graffiti.

When selecting a color for a commercial building, these five factors must be considered:

1. Business Type

A commercial structure requires a different set of color associations than a residential structure. A walk-in clinic requires a different palette of colors than a fast-food restaurant. When painting commercial structures, keep in mind the type of business being depicted and select a color palette accordingly. Consider the following examples of color associations:

  • Vibrant reds, yellows, and oranges are associated with things that are in motion. They are frequently associated with food. Contrast with dark details to enhance brightness. When painting commercial buildings, a good starting point is to avoid making red the dominant color.
  • Greens have a calming and meditative effect. Blue greens are frequently used in clinics and other high-stress environments. Additionally, green connotes environmental concerns. Greens and light browns are frequently used in apartment buildings to create a sense of comfort and spaciousness.
  • Blues are serene and calming. They are widely used in traditional businesses and have begun to supplant browns in popularity.
  • While white, violet, pink, gray, brown, and black are best used as accent colors, grays and browns retain some appeal as traditional, honest colors, and soft pinks are popular in resort areas. While the combination of red and white stucco is popular and has positive associations, large areas of white are difficult to maintain and may attract graffiti.

Branding through color

A pattern of red and white stripes immediately conjures up images of a particular kind of fried chicken. This is an illustration of color branding in action. In certain types of businesses, such as fast food, customers rarely seek out a specific location and are frequently drawn in by a familiar brand. As a result, shelf appeal is critical for commercial buildings just as much as it is for products. A business that intends to expand may wish to begin developing color branding for its buildings. The majority of franchises have already tested their color palette on their target customer demographic, and the franchise agreement may include a clause regarding building color.

2. Demographic Analysis of the Customer

Certain colors are considered classic, while others are considered shocking, and both may be appropriate for a restaurant depending on the type of customer it wishes to attract. More vibrant colors attract younger demographics, while sedate colors reassure older customers. A restaurant with a modern concept that caters to young, hip professionals painters in Townsville may be able to get away with wearing all black. Apartment buildings with a higher rent have a distinct color scheme but are rarely bold. Add an exterior mural to reduce tenant turnover in low-rent apartment buildings. Never use an excessive amount of red in any commercial structure, as this may deter potential customers.

two strata painters with brushes abseiling on building

3. Paint

At one point, all barns were painted red, as red was the only color that could withstand the elements. Today, there are more options, but not all paints perform equally well in all climates, and not all colors are standard or available in all types of paint. Custom color mixing may be significantly more expensive than standard colors. Inquire with your industrial Painting Services in Townsville about which paint colors are standard in the best types of paints for your region’s conditions and which must be custom-mixed.

4. Community

The commercial painting presents unique challenges in various parts of the city. Color can attract attention, aid in the integration of a commercial structure into its surroundings, or even transform it into a neighborhood anchor. A walk-in clinic located in a modern area of the city may opt for cool, modern exterior color, while a clinic located in an arts enclave may feature vibrant murals. Commercial buildings, in general, should be painted to complement their surroundings while also standing out in the manner in which the business wishes to be presented.

5. Region

Different regions have varying standards for what constitutes an acceptable building color. The same pastel blues and pinks that are conservative in a resort region may be daring in a traditional city with harsh winters. In most cases, it is preferable to paint commercial buildings in accordance with local standards. Recognize your surroundings and paint your commercial building to blend in.